Juicy conversations.

Fresh perspectives.

Bright ideas.

Focus group discussion

Welcome to Nectarine

~ the home of the consumer & cultural insights practice led by Natasha.

With nearly two decades of experience in the USA, UK, Australia and now Spain, I help businesses picture new ways to grow, through consumer insight rooted in cultural fluency.

I work both independently and collaborate with a trusted global network of specialists and insight consultancies, ready to take on whatever a project calls for.

~ Natasha R. Constantine

Natasha Rastegar Constantine
Natasha Rastegar Constantine
Get in touch

Projects

  • What impact will this collaboration have?

    IDIs in store

  • Which creative idea should we develop?

    Group discussions

  • Woman using red light therapy

    What's the future of the category?

    Expert IDIs + ethnography

  • A young child, dressed in striped pajamas, is bending over a wooden crate filled with books, in a room filled with large potted plants and sunlight.

    Does this product idea really have a strong market fit?

    In-home user testing + IDIs

  • People walking through a illuminated underground tunnel with a reflective shiny floor, silhouette of travelers with luggage, and a bright exit sign in the distance.

    In the next 10 years, what role could we play in people's lives?

    Ethnography

  • A bartender pouring a caramel-colored drink from a shaker into a fine mesh strainer over a cocktail served in a sugar-rimmed coupe glass. The bartender has a beard and is wearing glasses.

    What really makes them recommend us?

    Online IDIs

  • A bar scene with shelves stocked with various bottles of liquor, illuminated by warm red lighting, with silhouettes of people in the foreground.

    How can we optimise our brand architecture?

    IDIs in store

  • A silhouette of a person standing in front of a concert stage with green and blue lights, a large Coca-Cola sign above, and the word 'KARMA' displayed on the stage backdrop.

    What did the product issue do to our brand love?

    Group discussions

  • A person walking with an umbrella on a rainy night in front of a brightly lit Chanel store sign.

    What are the unmet needs in our category?

    Digital ethnographys + IDIs

〰️

Google

〰️

Miu Miu

〰️

Samsung

〰️

Calvin Klein

〰️

Guinness

〰️

Tommy Hilfiger

〰️

Campari

〰️

Coca-Cola

〰️

BBC

〰️

L'Óréal

〰️

Estée Lauder

〰️

Diageo

〰️ Google 〰️ Miu Miu 〰️ Samsung 〰️ Calvin Klein 〰️ Guinness 〰️ Tommy Hilfiger 〰️ Campari 〰️ Coca-Cola 〰️ BBC 〰️ L'Óréal 〰️ Estée Lauder 〰️ Diageo

I have worked with some of the world’s biggest brands, across a broad range of business questions, methodolgies & categories, including -

fashion, drinks, beauty, travel, home, health & food.

30

countries researched, spanning every major region

10

countries moderated in, in English

& Spanish

My why

I was born and bred in Yorkshire, with Persian and Polish parents, Arabic and American cousins and went on to study French and Spanish at university. Living between different languages and cultures has fostered my constant curiosity in people. It is the reason I do what I do. I have grown up connecting quickly with others, being fascinated by what unites us despite our differences, and what motivates us uniquely. 

I am now based in Barcelona, married to my husband from New York with our two daughters born in Dallas and Charleston. I have also lived and worked in Tepoztlán (Mexico), Paris, Nice and Sydney. Calling so many places home helps fuel the cultural fluency I bring to my work. 

My career journey is mapped out on LinkedIn.

Like Nectarines, Jacarandas grow in some of my favorite places - Barcelona, Sydney, Mexico...
A street in a seaside down just north of Barcelona, San Pol de Mar, during a local summer festival

Let’s chat

natasha@nectarineinsights.com

A group of people socializing on an outdoor terrace with lush green trees and a tall cypress tree in the background, some sitting on chairs and others standing or engaging in conversations.